However it is that you celebrate, we at Decision Point Research wish you a very Happy Holidays! We hope that this festive season, you are surrounded by good food and great company, making memories that last for years to come. We thank our valued clients and partners...
At Decision Point, we help organizations gain valuable insights about their target audiences every day. With our highly skilled interviewers, Decision Point is able to build rapport with participants and gain meaningful insights for our clients. Check out our latest...
Intercepts are a great way to collect marketing data from customers on-site to gain immediate, in-context feedback about your business or location. Trained interviewers select respondents by stopping them in a public place such as a grocery store or a shopping...
There are many ways to conduct market research, and each method can be useful depending on what kind of information you’re seeking. Focus groups involve moderated discussion in small groups of up to 10 people, and are a great way to learn the opinions and...
Market research is an important step to understanding the thoughts and feelings of your target audience. Unfortunately, it’s easy to fall victim to several common mistakes when going about your research. Here are some of the most common pitfalls and how to avoid them....
