About Market Research Surveys
Surveys are a crucial element of market research, offering valuable insights into consumer behaviour, preferences, and trends. They come in various forms, each tailored to gather specific types of data. For businesses looking to understand market dynamics comprehensively, surveys are indispensable tools.
At Decision Point, our survey offerings are diverse, catering to a wide array of research needs. Our online surveys are designed to efficiently reach broad audiences, making them ideal for quick and extensive data collection. Omnibus surveys, another key offering, are comprehensive and cover multiple topics, providing cost-effective solutions for businesses seeking insights across different areas.
With Decision Point’s surveys, businesses can unlock a wealth of knowledge, helping them to develop powerful marketing strategies and create products or services that truly resonate with their target market.
New Immigrant Surveys
A standout feature of our services is our focus on new immigrant surveys. Recognizing the unique perspectives and significant impact of this demographic, we’ve developed specialized surveys to tap into these insights.
Our multicultural panel, the largest in North America, is a testament to our capability in this area. This panel allows businesses to access the thoughts and opinions of new immigrants, a demographic that is often hard to reach. Understanding the attitudes, behaviours, and preferences of this group is invaluable for companies looking to expand or tailor their offerings to a diverse, multicultural audience.
The rich insights garnered from our new immigrant and ethnic panel are not just data points; they represent a deeper understanding of a rapidly growing and increasingly influential segment of the market.
What to Expect from Decision Point Surveys
Your market research requires the highest quality data possible. At Decision Point, we’ve created market research surveys that help you get comprehensive data with methods that work best for you.
Targeted Demographics
Our panels reach niche markets and specific consumer groups across Canada, the USA, and beyond. Our surveys help you gather targeted insights with ease.
Cost-Effective Data Collection
Our panel surveys are cost-effective, as our large panel sizes mean you don’t have to use in-depth recruitment tools to find the demographics you’re looking for.
Faster Responses
Panel members are more readily available and willing to participate in surveys, leading to quicker response times and shorter data collection periods.
Control Over Panel Composition
Using panel surveys allows you to curate the demands of the panel you’d like to reach, ensuring a representative sample of the population, or a focus on a specific demographic, for more relevant insights.
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10K+ Customers Worldwide- 5 Star Reviews
10K+ Customers WorldwideDecision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.
Consumer Packaging Research Company
Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.
Agricultural Research Company
Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.
Political Polling Company
Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.
Multicultural Advertising Agency
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Please don’t hesitate to contact us if you require information about recruiting services. We will get back to you promptly.
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