Navigating the early stages of a startup can be daunting, but leveraging the right tools can significantly enhance your chances of success. Dr. Elaine Young of Champlain College Online aptly states, “Without market research, a startup is just making guesses. Listening...
About Baljinder Rakhra Baljinder Rakhra, the Director of Research at Decision Point Research (DPR), boasts a rich career in market research spanning over 30 years. His journey began in operations before transitioning into research and analysis. With a...
“Knowledge is power.” Francis Bacon knew it, and you know it too. As a business owner your knowledge comes from data, and analyzing the right data is crucial when it comes to strategic decision making. The question is, how do you access that data? The answer lies in...
When making important business decisions, it’s best to know all the facts. This is exactly what market research aims to provide. For post-secondary education providers in particular, market research sheds light upon student engagement factors, brand perception, and...
Creating a positive brand experience is more important than ever in today’s competitive business environment. A positive brand experience sets businesses apart and creates a loyal customer base that keeps coming back. However, it’s not enough to let your...
