Government market research is an essential process through which governmental bodies and agencies gather and analyze data about the public’s opinions, behaviors, and attitudes towards policies, initiatives, facilities, and various governmental activities. This type of research is critical for understanding the needs, expectations, and perceptions of citizens, and it plays a key role in informed policy-making, public service improvement, and effective communication strategies.
At Decision Point, our government market research services encompass consumer opinions on policies, initiatives, facilities, ad campaigns, and political views, reflecting the diverse Canadian demographic. We provide regionally tailored insights with an unwavering commitment to security, ensuring reliable and sensitive handling of all research data.
Our approach uses CATI techniques with eligible voters in various languages to gain deeper insights into voter preferences and intentions. This method ensures representativeness of voters surveyed, as we closely monitor quotas for sample sizes in specific electoral ridings. Furthermore, our multilingual CATI interviewers and moderators can speak to voters in their preferred language, gaining more accurate data.
10K+ Customers Worldwide5 Star ReviewsDecision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.
Consumer Packaging Research Company
Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.
Agricultural Research Company
Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.
Political Polling Company
Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.
Multicultural Advertising Agency
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