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New Immigrant and Multicultural Ethnic Panel

Engage with Canada’s rich cultural landscape through Decision Point’s ethnic panel, a comprehensive resource of pre-recruited respondents representing a spectrum of communities. This panel, the largest of its kind in Canada, is regularly rejuvenated with new participants, offering fresh and relevant insights for your market research needs.

Tap into the #1 Ethnic and New Immigrant Panel in Canada

The ethnic population in Canada is steadily growing, along with their influence. Understanding Canadian ethnic population lifestyles and spending habits can fine-tune your marketing and product strategies to more effectively reach this key audience.

Leverage the power of a high-quality ethnic panel with Decision Point, home to Canada’s largest and most dynamic multicultural panel. Our ethnic panel is an invaluable resource for tapping into niche and difficult-to-recruit audiences, offering a window into the richly diverse tapestry of cultural experiences and perspectives.

No other panel has the same reach in targeting new Canadians who have resided here for less than three years.

Panelists are well-segmented, allowing you to target ethnicity, tenure in Canada, language spoken, and other relevant factors.

We are one of the only dedicated ethnic and new immigrant panel sources in Canada – with the largest reach in British Columbia, Alberta, Ontario, Manitoba, and Quebec – representative of the immigration growth in Canada.

Here are some examples of niche, multicultural audiences our clients can access:

  • New immigrants
  • Chinese
  • South Asians
  • Filipinos
  • Black
  • Indigenous people
  • And More!

Reaching the Indigenous Community with Our Ethnic Panel

At Decision Point Research, we believe that it’s important to get a true representation of the population you’re studying. That’s why we include members of the Indigenous community in our multicultural panel, with 5% of our ethnic panel consisting of Indigenous people. Our team has completed Indigenous quantitative panels across Canada, including rural areas, on reserves, and in urban areas.

We're Trusted By Teams Just Like Yours

  • 10K+ Customers Worldwide
  • 5 Star Reviews

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency


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Choosing Decision Point means working with a partner that offers custom insight with a global perspective - fast. Our approach blends an understanding of the local and the diverse, so you get a comprehensive and detailed view of your market.
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Access National & International Markets

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Conduct Research In Any Language

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