New Immigrant and Multicultural Ethnic Panel

Tap into the #1 Ethnic and New Immigrant Panel in Canada

The ethnic population in Canada is steadily growing, along with their influence. Understanding Canadian ethnic population lifestyles and spending habits can fine-tune your marketing and product strategies to more effectively reach this key audience.

Leverage the power of a high-quality ethnic panel with Decision Point, home to Canada’s largest and most dynamic multicultural panel. Our ethnic panel is an invaluable resource for tapping into niche and difficult-to-recruit audiences, offering a window into the richly diverse tapestry of cultural experiences and perspectives.

No other panel has the same reach in targeting new Canadians who have resided here for less than three years.

Panelists are well-segmented, allowing you to target ethnicity, tenure in Canada, language spoken, and other relevant factors.

We are one of the only dedicated ethnic and new immigrant panel sources in Canada – with the largest reach in British Columbia, Alberta, Ontario, Manitoba, and Quebec – representative of the immigration growth in Canada.

Here are some examples of niche, multicultural audiences our clients can access:

• New immigrants
• Chinese
• South Asians
• Filipinos
• Black
• Indigenous people
• And More!

Reaching the Indigenous Community with Our Ethnic Panel