About Intercept Research
Intercepts are a great way to collect marketing data from customers on-site to gain immediate, in-context feedback about your business or location. Intercept surveys are performed by trained interviewers who select respondents by stopping them in a public space such as a grocery store or shopping mall, then administering a short survey about consumer behaviours, habits, preferences, or perceptions. Intercept surveys are a powerful technique and, in many cases, match or exceed the reliability of online samples.
Intercept surveys are an ideal methodology for businesses and organizations to identify:
- Customer satisfaction with a business or organization’s products and services offered.
- Improvements and changes consumers would like to see.
- The size of different market segments within a geographic region.
- Customer reactions to an organization’s future plans.
What to Expect from Decision Point Intercept Surveys
Your market research requires the highest quality data possible. At Decision Point, we’ve created intercept surveys that help you get comprehensive data with methods that work best for you.
Quick Turnaround Time
Intercept surveys offer the strategic advantage of rapid data collection, allowing for quick analysis and timely decision-making.
Relatively Low Costs
Our intercept interviews are cost-effective, providing valuable consumer insight without the price of more extensive methods.
Real-Time Responses
Capture immediate, in-the-moment feedback from consumers, ensuring authentic and spontaneous reactions for more reliable data.
Diverse Responses
Intercept surveys engage with a broad and diverse consumer base, offering a well-rounded perspective of market trends and opinions.
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