Data Collection

Intercept Surveys

Intercept surveys are a fast, economical solution for gathering immediate consumer feedback, making them invaluable for businesses seeking real-time market insights. Engage a wide range of consumers for a diverse and authentic snapshot of public opinion, crucial for informed decision-making.

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About Intercept Research

Intercepts are a great way to collect marketing data from customers on-site to gain immediate, in-context feedback about your business or location. Intercept surveys are performed by trained interviewers who select respondents by stopping them in a public space such as a grocery store or shopping mall, then administering a short survey about consumer behaviours, habits, preferences, or perceptions. Intercept surveys are a powerful technique and, in many cases, match or exceed the reliability of online samples.

At Decision Point, we offer multilingual experienced interviewers who can conduct surveys in English, French, Chinese, Punjabi, Spanish, and more. We can also translate our questionnaires into major languages to allow respondents to complete the survey in their preferred language. Our experienced interviewers are skilled in selecting a representative population and developing rapport to elicit honest responses.We offer competitively-priced street, theater, store, and mall intercept services across Canada and the United States.

Intercept surveys are an ideal methodology for businesses and organizations to identify:

Customer satisfaction with a business or organization’s products and services offered.
Improvements and changes consumers would like to see.
The size of different market segments within a geographic region.
Customer reactions to an organization’s future plans.

What to Expect from Decision Point Intercept Surveys

Your market research requires the highest quality data possible. At Decision Point, we’ve created intercept surveys that help you get comprehensive data with methods that work best for you.

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Quick Turnaround Time

Intercept surveys offer the strategic advantage of rapid data collection, allowing for quick analysis and timely decision-making.

Relatively Low Costs

Our intercept interviews are cost-effective, providing valuable consumer insight without the price of more extensive methods.

Real-Time Responses

Capture immediate, in-the-moment feedback from consumers, ensuring authentic and spontaneous reactions for more reliable data.

Diverse Responses

Intercept surveys engage with a broad and diverse consumer base, offering a well-rounded perspective of market trends and opinions.

Explore The Industries We Serve

Agriculture

Technology

Food & Beverage

Healthcare

Government

Automotive

Other

We're Trusted By Teams Just Like Yours

10K+ Customers Worldwide
5 Star Reviews

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency

Canada, United States, Europe and other Markets

Reach Global Audiences With Our Market Research Recruitment Panel

Decision Point Research has its own proprietary ethnic and general population recruitment panels with access to specific audiences such as new immigrants, business professionals, healthcare professionals, patients, and more.

Our Panels

WHY CHOOSE DECISION POINT?

Tailored Insights Meet Global Expertise

Choosing Decision Point means working with a partner that offers custom insight with a global perspective - fast. Our approach blends an understanding of the local and the diverse, so you get a comprehensive and detailed view of your market.

Get Data Fast

Access National & International Markets

Conduct Research In Any Language

Customize To Your Needs

Join the 500+ Companies Who Have Trusted Us To Grow Their Business

Please don’t hesitate to contact us if you require information about recruiting services. We will get back to you promptly.

Or call us at 1-877-723-1867