Market research in the healthcare sector is a specialized field focused on gathering and analyzing data related to various aspects of the industry.
This research provides valuable insights into patient behaviors, healthcare practices, medical product effectiveness, and overall healthcare system dynamics while also playing crucial role in understanding patient needs, improving healthcare services, and guiding medical product development.
At Decision Point, we offer a comprehensive suite of healthcare industry market research services for the diverse needs of the healthcare sector. Our offerings include:
In-Depth Interviews (IDIs): Conducted with healthcare professionals, patients, and other stakeholders to gain detailed insights into specific healthcare topics, treatments, and experiences.
In-Person and Online Focus Groups: Facilitated discussions that provide qualitative data on healthcare products, patient experiences, and medical practices, allowing for interactive and in-depth exploration of various topics.
Patient Chart Studies: Analysis of anonymized patient charts to understand treatment patterns, outcomes, and healthcare service utilization.
Phone Interviews: Efficient and effective method to gather insights from healthcare professionals and patients, especially useful in reaching respondents who may not be as accessible through other means.
Specializing in privacy and confidentiality, Decision Point ensures that all research adheres to the strictest ethical standards and complies with privacy laws and regulations. This is particularly vital in the healthcare field, where sensitive patient information and medical data require careful handling.
10K+ Customers Worldwide5 Star ReviewsDecision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.
Consumer Packaging Research Company
Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.
Agricultural Research Company
Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.
Political Polling Company
Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.
Multicultural Advertising Agency
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