Your Trusted Market Research Partner - Serving Canada, USA, Europe And Other Countries


Why Conduct Intercept Research?

Why Conduct Intercept Research?


A woman shopping in a grocery store carrying a basket and reaching for an item on the shelf.Intercepts are a great way to collect marketing data from customers on-site to gain immediate, in-context feedback about your business or location. Trained interviewers select respondents by stopping them in a public place such as a grocery store or a shopping mall, and then administer a short survey using a laptop, tablet, or paper and pencil about consumer behaviours, habits, preferences, or perceptions.

Here are several advantages to conducting intercept research:

Get Real-Time Responses

One of the benefits of intercept research is the ability to gather information in real time. This has a few advantages: first, researchers can dig deeper by asking open-ended questions and seeking clarification on certain answers from respondents. Conversely, participants can also ask for help or clarification during the process. Finally, researchers can observe participants’ reactions and behaviours in the moment, which can be especially useful when gathering feedback on how users interact with a product or website.

Reach a Variety of Demographics

Conducting intercept research at physical locations is a great way to learn the opinions of people who may not be members of research panels, or even users of the internet. Different venues can also be useful for targeting specific demographics: specialty retail stores, ethnic grocery stores, and events such as festivals or conventions may help you reach your target audience faster. In a busy location, you can reach a wide variety of people in a short amount of time.

Save with a Cost-Effective Research Method

Intercept interviews have a relatively low cost compared to other research methods. Unlike conducting focus groups or surveys using a panel, participants aren’t expecting to be paid for their feedback. Often, a small token of appreciation such as a coupon or the chance to enter into a draw for a prize are sufficient incentive for people to participate.

Work with an Experienced Intercept Research Partner

It’s important to work with a market research company that has experience conducting intercept interviews and building rapport with participants to get the most detailed and useful insights. At Decision Point Research, we offer multilingual experienced interviewers who can conduct surveys in English, French, Chinese, Punjabi, and Spanish. We can also translate our questionnaires into any other major language to allow respondents to complete the survey in their preferred language.

Decision Point provides comprehensive market research services, encompassing the full range of quantitative and qualitative capabilities in data collection. To discuss your market research needs, contact us today!

You may also like:

We're Trusted By Teams Just Like Yours

  • 10K+ Customers Worldwide
  • 5 Star Reviews

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency


Tailored Insights Meet Global Expertise

Choosing Decision Point means working with a partner that offers custom insight with a global perspective - fast. Our approach blends an understanding of the local and the diverse, so you get a comprehensive and detailed view of your market.
Get Data Fast

Get Data Fast

Access National & International Markets

Access National & International Markets

Conduct Research In Any Language

Conduct Research In Any Language

Customize To Your Needs

Customize To Your Needs

Sign Up For Our For The Latest Insights

Canadian Office

US Office