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Online Research Panels

American Research Panel

Access a wealth of diverse insights from across the United States with Decision Point’s US General Population Panel. This robust resource of over 175,000 participants offers an authentic cross-section of American society, ideal for businesses aiming to connect with and understand the vast US market.

Access Our Robust Database of Research Participants in the USA

Our US Gen-Pop panel is filled with opted-in research respondents ready to participate in a variety of qualitative or quantitative studies. Clients have total control over which category of respondents they’d like to invite to participate in research, allowing you to target general or highly specific audiences from B2B to B2C panels. We can also refine participants to people within specific geographic regions or urban centers.

Here are some examples of niche audiences in the United States our clients can access:

  • Patients
  • Healthcare professionals
  • Parents with children and/or expecting parents
  • Financial decision makers (B2C or B2B)
  • Automobile purchasers and intenders
  • And more!

We're Trusted By Teams Just Like Yours

  • 10K+ Customers Worldwide
  • 5 Star Reviews

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency


Tailored Insights Meet Global Expertise

Choosing Decision Point means working with a partner that offers custom insight with a global perspective - fast. Our approach blends an understanding of the local and the diverse, so you get a comprehensive and detailed view of your market.
Get Data Fast

Get Data Fast

Access National & International Markets

Access National & International Markets

Conduct Research In Any Language

Conduct Research In Any Language

Customize To Your Needs

Customize To Your Needs

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Canadian Office

US Office