Children can be insightful when it comes to market research. Unlike adults, children are less likely to censor their opinions, offering their unique perspectives. For brands, children are an essential target audience because they can influence purchases made by their...
The COVID-19 pandemic has disrupted economies, businesses, governments, and our health. Now more than ever, organizations need to stay close to their customers and adapt to their changing needs. With market research, organizations can adjust to new trends and...
The massive shift in global dynamics brought on by COVID-19 has affected life across the board. For businesses and organizations looking to gain insight into their target market, face-to-face focus groups are the less preferred focus group alternative. Online focus...
The team at Decision Point Research wants to wish you a very Happy Holidays! The past year was difficult and while challenges still exist, we are optimistic about the future. We hope this holiday season you spend time with loved ones (even if it’s virtually),...
Canada and the US are thriving multicultural societies with their ethnic populations growing steadily in numbers and influence. This has led to organizations researching the lifestyle and spending habits of these groups so they can fine-tune their marketing and...
