Decision Point’s automotive market research team provides accurate and reliable data insights to car manufacturers and market research agencies with the help of both quantitative and qualitative methods.
We undertake several types of auto market research, including consumer opinions about electric vehicles, gasoline and hybrid cars, studies done with car owners of different brands and models, and car clinic tests across Canada and the US from small, single city static evaluations to large-scale, multi-city/country tests.
Rely on us for guidance and support at every stage of the development process from design choices, prototype refinement, and package optimization to target audience definition and launch price positioning.
At Decision Point we employ a standard car clinic model which consists of four dimensions:
Static Clinic: This is the most holistic option, which includes detailed evaluations of packages and features, instrumentation, interior/exterior styling/image, product positioning, and pricing. There can also be an emphasis on advertising/communication strategies.
Product Clinic: These clinics measure feature usability and evaluation of the prototype’s, or already existing car’s, appearance and interior for further modification.
Pricing Clinic: This is research aimed at the study of price positioning of a car model, either new or already present in the market.
Virtual Clinic: Virtual Clinics are scaled down versions of the Static Clinic, where the clinic is conducted with high quality photos/videos of the client’s and competitor’s vehicles. This approach enables the customer to solve pricing issues and market positioning.
We tailor our car clinic designs to meet your research objectives and work within your budget.
Each team is led by a Senior Researcher, who is involved in all aspects of the clinic experience.
For qualitative sessions, focus group discussions and in-depth interviews are moderated by a professional moderator who has over 5 years of qualitative experience in the automotive research. The moderator will have a 2 to 3 hour instruction session with clients.
For the quantitative sessions, we carefully select interviewers and assistants who are experienced and possess automotive-relevant knowledge. Our researcher and field work manager conduct training sessions prior to the clinic going live.
Selecting the right venue is essential. We take into account all necessary factors, including:
• Location in relation to the desired respondents
• Space required
• Whether zones or separate rooms are needed
Whether the research occurs at one of our locations or at any given venue across Canada or the US, we will take responsibility for facilitating bookings.
Recruiting the right respondents is the most crucial part of any car clinic, as these studies are typically conducted on a smaller selection and rely on the quality of the received data (rather than quantity).
Decision Point has unparalleled skills and resources to recruit the targeted participants in a matter of days.
Security is a critical aspect of our car clinics given the confidentiality of the research being undertaken. Generally, we recommend hiring 4 security personnel for check-in and 24 hour venue surveillance. We also maintain a strict set of security standards, which can be altered or strengthened at your request.
10K+ Customers Worldwide5 Star ReviewsDecision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.
Consumer Packaging Research Company
Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.
Agricultural Research Company
Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.
Political Polling Company
Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.
Multicultural Advertising Agency
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