Your Trusted Market Research Partner - Serving Canada, USA, Europe And Other Countries

Why Complete Auto Market Research With Decision Point

Decision Point’s automotive market research team provides accurate and reliable data insights to car manufacturers and market research agencies with the help of both quantitative and qualitative methods.

We undertake several types of auto market research, including consumer opinions about electric vehicles, gasoline and hybrid cars, studies done with car owners of different brands and models, and car clinic tests across Canada and the US from small, single city static evaluations to large-scale, multi-city/country tests.

Rely on us for guidance and support at every stage of the development process from design choices, prototype refinement, and package optimization to target audience definition and launch price positioning.

Static Clinic: This is the most holistic option, which includes detailed evaluations of packages and features, instrumentation, interior/exterior styling/image, product positioning, and pricing. There can also be an emphasis on advertising/communication strategies.

Product Clinic: These clinics measure feature usability and evaluation of the prototype’s, or already existing car’s, appearance and interior for further modification.

Pricing Clinic: This is research aimed at the study of price positioning of a car model, either new or already present in the market.

Virtual Clinic: Virtual Clinics are scaled down versions of the Static Clinic, where the clinic is conducted with high quality photos/videos of the client’s and competitor’s vehicles. This approach enables the customer to solve pricing issues and market positioning.

Why Choose Our Car Clinic Process

We tailor our car clinic designs to meet your research objectives and work within your budget.

Experienced Researchers

Each team is led by a Senior Researcher, who is involved in all aspects of the clinic experience.

For qualitative sessions, focus group discussions and in-depth interviews are moderated by a professional moderator who has over 5 years of qualitative experience in the automotive research. The moderator will have a 2 to 3 hour instruction session with clients.

For the quantitative sessions, we carefully select interviewers and assistants who are experienced and possess automotive-relevant knowledge. Our researcher and field work manager conduct training sessions prior to the clinic going live.

Smart Logistics

Selecting the right venue is essential. We take into account all necessary factors, including:

• Location in relation to the desired respondents
• Space required
• Whether zones or separate rooms are needed

Whether the research occurs at one of our locations or at any given venue across Canada or the US, we will take responsibility for facilitating bookings.

Recruiting the Right Target Group

Recruiting the right respondents is the most crucial part of any car clinic, as these studies are typically conducted on a smaller selection and rely on the quality of the received data (rather than quantity).

Decision Point has unparalleled skills and resources to recruit the targeted participants in a matter of days.

Commitment to Security

Security is a critical aspect of our car clinics given the confidentiality of the research being undertaken. Generally, we recommend hiring 4 security personnel for check-in and 24 hour venue surveillance. We also maintain a strict set of security standards, which can be altered or strengthened at your request.


Tailored Insights Meet Global Expertise

Choosing Decision Point means working with a partner that offers custom insight with a global perspective – fast. Our approach blends an understanding of the local and the diverse, so you get a comprehensive and detailed view of your market.
Get Data Fast

Get Data Fast

Access National & International Markets

Access National & International Markets

Conduct Research In Any Language

Conduct Research In Any Language

Customize To Your Needs

Customize To Your Needs

We're Trusted By Teams Just Like Yours

  • 10K+ Customers Worldwide
  • 5 Star Reviews

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency

Industries We Serve

Explore the diverse industries we serve and discover how our specialized data collection services can be precisely tailored for your market research project.

Other Industries

Our services and solutions don’t just stop at these industries. We’ve worked with a variety of different businesses across countless industries around the world. Learn how our market research solutions can support your latest project.

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