If you’re conducting market research that involves holding focus groups with your participants, you’ve probably shopped around for a few different facilities to host your study. How do you decide which Toronto focus group facility will best accommodate your unique...
Felices fiestas! Jiérì kuàilè! Shub Naya Baras! No matter how you celebrate, the team at Decision Point wish you a wonderful holiday season and all the best in the New Year. Thank you to our valued clients and partners for making 2018 a success. We can’t wait to...
At Decision Point, we help organizations gain valuable insights about their target audiences every day. Using our robust database in addition to desk research, we are able to reach highly niche groups. Check out our latest case study on how we took on a project turned...
Recruiting is at the very heart of good market research—it’s crucial to gaining the insights you need. You may be asking the right questions, but if you’re not asking the right people, how useful are the answers? Recruiting is used to find participants for all kinds...
Recruiting is at the very heart of good market research—it’s crucial to gaining the insights you need. You may be asking the right questions, but if you’re not asking the right people, how useful are the answers? Here are some tips to make sure you’re recruiting the...
