About Central Location Testing
Central location testing gathers specific, controlled data from respondents. Valuable for product testing, participants offer immediate feedback on taste, smell, usability, and other features of products. This is invaluable for consumer goods, food products, and sensory testing.
We offer on-site central location testing at our Toronto facility, where participants are invited to attend taste tests, usability testing, and other data collection in person.
Decision Point offers recruitment solutions for central location testing in both Canada and the USA, supporting projects from small, single-city static evaluations to large-scale multi-city/country tests. Rely on our support at every stage of the development process, from recruiting participants to analyzing the research results. We will help you define your target audience, refine design choices, obtain actionable data, and more.
At Decision Point Research, we have experience in completing central location testing research for the following industries:
- Food and Beverage
- Agriculture (Produce testing)
- Cigarette and Vaping
What to Expect from Central Location Testing with Decision Point
Your market research requires the highest quality data possible. At Decision Point, we complete central location testing that helps you get comprehensive data with methods that work best for you.
Experienced Researchers
We provide senior researchers to be involved in all aspects of your CLT. We offer moderators for qualitative sessions and select interviewers and assistants for quantitative sessions, all with expertise in the subject matter of your study.
Smart Logistics
Whether your CLT is at one of our locations or any venue across Canada or the USA, we take responsibility for facilitating bookings so you can prioritize analyzing your data.
Reaching the Right Group
Recruiting the right respondents is a crucial part of any CLT, as these studies are conducted with specific target criteria and large volume recruits. We have unparalleled skills to recruit targeted participants for your study.
Commitment to Security
CLTs often require confidentiality and a high level of security. Decision Point maintains a strict set of security standards, which can be altered or strengthened at your request.
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