Reaching growing multicultural populations is essential for businesses looking to stay relevant and competitive. With ethnic communities expanding significantly, understanding the lifestyles and spending habits of all consumers is key to creating marketing strategies...
The Decision Point Research team recently journeyed to Nunavut, aiming to foster genuine connections with Indigenous communities. Over eight days, they immersed themselves in the local culture, gained insight into the unique communication challenges faced in remote...
As 2024 comes to a close, our team would like to extend our warmest wishes for a joyful holiday season. We’re grateful for your continued support, trust, and partnership this year. We hope this festive season brings you time to relax, enjoy delicious meals, and make...
Market research in the food and beverage industry provides invaluable insights into ever-evolving consumer preferences, empowering companies to make strategic decisions with confidence. For food producers, navigating consumer expectations and trends requires a nuanced...
Navigating the early stages of a startup can be daunting, but leveraging the right tools can significantly enhance your chances of success. Dr. Elaine Young of Champlain College Online aptly states, “Without market research, a startup is just making guesses. Listening...
About Baljinder Rakhra Baljinder Rakhra, the Director of Research at Decision Point Research (DPR), boasts a rich career in market research spanning over 30 years. His journey began in operations before transitioning into research and analysis. With a...
