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Frequently Asked Questions about Panels, Recruitment and More

It’s important to ask questions when you’re determining the best fit for your market research project. To help, we’ve gathered some of our most commonly asked questions to give you more information about Decision Point research and what we do.
What experience does Decision Point have with providing online samples for market research?

Decision Point Research is a specialty research company, gathering insights from Canadians, Americans, and worldwide since 2013. Our team is composed of panel pioneers in Canada, with expertise in data collection, recruitment, focus groups, and more.

Is your panel/database used solely for market research?

Yes, our panels are used solely for market research purposes. The privacy and security of our panellists’ data are protected with strict adherences.

How do you source groups that may be hard to reach on the internet?

We have the unique ability to reach these segments using an offline approach of face-to-face/intercept methodology to complement our panel. Unique to all other suppliers, Decision Point does not outsource any offline work.

What is the size and/or the capacity of your database based on active members?

As of January 2023, our database of participants has over 600,000 members.

What data protection/security measures do you have in place?

All data is stored on well-protected servers and sampling is carried out through highly encrypted links to the database servers. All survey data stored is de-personified and is linked to the panel database using numeric IDs so the identity of the end-user (panellist) is always protected.

Database back-ups are taken regularly and proper security is applied in all stages.

Do you use data quality analysis and validation techniques to identify inattentive and fraudulent respondents?

Some of the methods we employ include:

  • Racing/speedsters
  • Repeat patterns
  • Scrutinizing extreme values
  • Nonsensical answers
  • Answers conflicting with respondents’ database information
  • Illogical answers to open ended questions
  • Trap questions to assess panel quality
  • If the budget allows it (client’s decision), random telephone validation of a percentage of surveys

If you have any further questions about our panels, data collection, or any of our other services, please feel free to contact our team. We’re happy to answer any questions you might have.

Canadian Office

US Office