Your Trusted Market Research Partner - Serving Canada, USA, Europe And Other Countries

About Computer-Assisted Telephone Interviewing

Computer-assisted telephone interviewing, or CATI for short, is a form of market research conducted over the phone, with interviewers utilizing computer software to perform interviews and collect reliable data.

Suited for customer satisfaction surveys, opinion polls, health studies, and political polling, CATI market research is an effective tool at your disposal. With the ability to access large, diverse sample sizes and conduct research on topics that require participant anonymity, the information gained through this sort of telephone interviewing can transform a business. 

We specialize in telephone survey research, currently operating one of the largest CATI centers in North America.

At Decision Point Research, we have experience in completing CATI surveys for the following industries:

  • Healthcare
  • Agriculture (Produce testing)
  • Customer Satisfaction
  • Government
  • And More

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Political Polling Services

CATI is a valuable data collection tool to collect deeper insight into voter preferences and intentions. Decision Point has experience in conducting provincial/state-specific and national political polling in both Canada and the US. We are non-partisan and offer neutral data collection.

Our approach ensures an accurate representation of voters is surveyed as we closely monitor quotas for sample sizes in specific electoral ridings. We also offer multilingual interviewers and moderators to ensure voters can speak in their preferred language for more accurate data.

What to Expect from CATI Surveys with Decision Point

Your market research requires the highest quality data possible. At Decision Point, we complete CATI surveys that help you get comprehensive data with methods that work best for you.

Experienced Researchers

Our interviewers are skilled communicators, well-versed in the latest technology and survey methodologies, ensuring professionalism and accuracy in every call. With rigorous project-specific training and knowledgeable management, they guarantee high response rates and superior data quality for your research.

Advanced Infrastructure and Technology

Our dedicated Toronto call center is equipped with more than 100 stations, ensuring no call center outsourcing. We use modern technology like auto dialing, supervisor monitoring, call recording, and more, and back up our data every 24 hours. We also provide 24/7 capabilities when required.

Integrate with Online Research

Our CATI services seamlessly integrate with online research, offering flexibility for respondents who prefer to complete surveys online or review questions in advance. This allows for real-time merging of survey results, ensuring accurate and immediate reporting of completion numbers and topline results.

We're Trusted By Teams Just Like Yours

  • 10K+ Customers Worldwide
  • 5 Star Reviews

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency

Canada, United States, Europe and other Markets

Reach Global Audiences With Our Market Research Recruitment Panel

Decision Point Research has its own proprietary ethnic and general population recruitment panels with access to specific audiences such as new immigrants, business professionals, healthcare professionals, patients, and more.

Tailored Insights Meet Global Expertise

Choosing Decision Point means working with a partner that offers custom insight with a global perspective - fast. Our approach blends an understanding of the local and the diverse, so you get a comprehensive and detailed view of your market.
Get Data Fast

Get Data Fast

Access National & International Markets

Access National & International Markets

Conduct Research In Any Language

Conduct Research In Any Language

Customize To Your Needs

Customize To Your Needs

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