About Computer-Assisted Telephone Interviewing
Computer-assisted telephone interviewing, or CATI for short, is a form of market research conducted over the phone, with interviewers utilizing computer software to perform interviews and collect reliable data.
We specialize in telephone survey research, currently operating one of the largest CATI centers in North America.
At Decision Point Research, we have experience in completing CATI surveys for the following industries:
- Healthcare
- Agriculture (Produce testing)
- Customer Satisfaction
- Government
- And More
Political Polling Services
CATI is a valuable data collection tool to collect deeper insight into voter preferences and intentions. Decision Point has experience in conducting provincial/state-specific and national political polling in both Canada and the US. We are non-partisan and offer neutral data collection.
Our approach ensures an accurate representation of voters is surveyed as we closely monitor quotas for sample sizes in specific electoral ridings. We also offer multilingual interviewers and moderators to ensure voters can speak in their preferred language for more accurate data.
What to Expect from CATI Surveys with Decision Point
Your market research requires the highest quality data possible. At Decision Point, we complete CATI surveys that help you get comprehensive data with methods that work best for you.
Experienced Researchers
Our interviewers are skilled communicators, well-versed in the latest technology and survey methodologies, ensuring professionalism and accuracy in every call. With rigorous project-specific training and knowledgeable management, they guarantee high response rates and superior data quality for your research.
Advanced Infrastructure and Technology
Our dedicated Toronto call center is equipped with more than 100 stations, ensuring no call center outsourcing. We use modern technology like auto dialing, supervisor monitoring, call recording, and more, and back up our data every 24 hours. We also provide 24/7 capabilities when required.
Integrate with Online Research
Our CATI services seamlessly integrate with online research, offering flexibility for respondents who prefer to complete surveys online or review questions in advance. This allows for real-time merging of survey results, ensuring accurate and immediate reporting of completion numbers and topline results.
Explore The Industries We Serve
We're Trusted By Teams Just Like Yours
10K+ Customers Worldwide- 5 Star Reviews
10K+ Customers WorldwideDecision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.
Consumer Packaging Research Company
Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.
Agricultural Research Company
Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.
Political Polling Company
Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.
Multicultural Advertising Agency
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