Recruiting is at the very heart of good market research—it’s crucial to gaining the insights you need. You may be asking the right questions, but if you’re not asking the right people, how useful are the answers? Here are some tips to make sure you’re recruiting the...
We’re excited to share the news that our Toronto office has moved to 164 Eglinton Avenue East. Our new office is even more conveniently located, just east of Yonge on Eglinton, and fully equipped with a focus group facility. Our new location will enable us to continue...
At Decision Point, we help organizations gain valuable insights about their target audiences every day. Using our proprietary ethnic panel, we are able to tap into the growing and influential population of new immigrants to Canada. Check out our latest case study...
The ethnic population in Canada continues to grow steadily, along with their influence. To get a comprehensive picture of the Canadian market, it’s important to gain a deeper understanding of their opinions, attitudes, and behaviors. Because ethnic Canadians are a...
The Angus Reid Institute recently released findings from its study on the charitable giving habits of newer Canadians, and Decision Point was pleased to provide data from our proprietary ethnic panel. About the Study The study focused on a sample of first- and...
