Decision Point Blog: Research That Works
Here’s Why You Should Use CATI Research
“Knowledge is power.” Francis Bacon knew it, and you know it too. As a business owner your knowledge comes from data, and analyzing the right data is crucial when it comes to strategic decision making. The question is, how do you access that data? The answer lies in...
Decoding Success: The Benefits of Market Research for Universities
When making important business decisions, it’s best to know all the facts. This is exactly what market research aims to provide. For post-secondary education providers in particular, market research sheds light upon student engagement factors, brand perception, and...
Building a Stronger Brand Experience with Market Research
Creating a positive brand experience is more important than ever in today's competitive business environment. A positive brand experience sets businesses apart and creates a loyal customer base that keeps coming back. However, it's not enough to let your brand...