Decision Point Blog: Research That Works

The Importance of DEI in Market Research

The Importance of DEI in Market Research

It’s human nature to want to be seen and understood, and with the world becoming increasingly more diverse, businesses need to alter their brands to reflect this diversity. According to a Facebook Business report, 71% of people expect brands to promote inclusion and...

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How do car clinics help in automotive research?

How do car clinics help in automotive research?

The automobile industry is vast, with numerous manufacturers and thousands of models, and can be extremely competitive. Potential customers can be faced with tens or even hundreds of different models to choose from. To best understand what your target audience is...

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