Your Trusted Market Research Partner - Serving Canada, USA, Europe And Other Countries


Recruiting Indigenous Participants for Market Research

Recruiting Indigenous Participants for Market Research

According to the 2016 census, the Indigenous population in Canada was roughly 1.67 million. Trends indicate that the Indigenous population is projected to grow faster than non-indigenous populations over the next 20 years.

Indigenous peoples and communities are an essential group that is often overlooked when conducting market research.

Importance of Indigenous Participants in Market Research

Indigenous peoples and communities constitute a significant portion of the population. To achieve a representative sample that reflects the actual population distribution, they need to be included when conducting market research.

The inclusion of Indigenous participants is essential when conducting public or government-sponsored research studies. In the private sector, businesses like to hear the opinion of Indigenous participants about various products and services that would cater to their needs.

Challenges Associated with Recruiting Indigenous Participants

Recruiting Indigenous participants for research studies can be challenging for several reasons. The community, in general, is not familiar with research studies, or there is a lack of interest. Indigenous participants tend to be concentrated in specific geographic regions or have a low representation in some urban areas. Sometimes, they tend to lack the required exposure to marketing practices.

Decision Point Equipped with Recruiting Indigenous Participants

Decision Point Research has experience conducting research in rural Canada, where there is a significant presence of the Indigenous community. Decision Point clients benefit from our substantial propriety database filled with pre-classified respondents ready to participate in various qualitative and quantitative studies. Indigenous (First Nations, Inuit, Metis, Native Americans) are profiled in our multicultural panel, while 5% of Decision Point’s ethnic panel consists of Indigenous members. Our team has also successfully conducted several consumer and business studies with Indigenous peoples and communities.

At Decision Point, we are well equipped to meet your market research needs with our large population databases, including participants from Indigenous communities.

Contact us today to learn how we can help with your market research needs.

We're Trusted By Teams Just Like Yours

  • 10K+ Customers Worldwide
  • 5 Star Reviews

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency


Tailored Insights Meet Global Expertise

Choosing Decision Point means working with a partner that offers custom insight with a global perspective - fast. Our approach blends an understanding of the local and the diverse, so you get a comprehensive and detailed view of your market.
Get Data Fast

Get Data Fast

Access National & International Markets

Access National & International Markets

Conduct Research In Any Language

Conduct Research In Any Language

Customize To Your Needs

Customize To Your Needs

Sign Up For Our For The Latest Insights

Canadian Office

US Office