Your Trusted Market Research Partner - Serving Canada, USA, Europe And Other Countries


Get to Know Baljinder Rakhra, Director of Research

Get to Know Baljinder Rakhra, Director of Research


About Baljinder Rakhra

Baljinder Rakhra, the Director of Research at Decision Point Research (DPR), boasts a rich career in market research spanning over 30 years. His journey began in operations before transitioning into research and analysis. With a background in both quantitative and qualitative research, Baljinder has honed his skills in all aspects of research design and implementation. He has managed daily operations at one of Canada’s largest marketing research and data collection firms, solidifying his expertise in methodological and questionnaire design, analysis, and reporting. His extensive experience has made him a trusted consultant for a variety of clients in both the public and private sectors.

How Baljinder Got Started at DPR

Baljinder’s journey with Decision Point Research began when a client, already collaborating with DPR, needed an experienced project manager for a large project. Baljinder was recruited to manage this project, and after its successful completion, he was invited to join the DPR team permanently.

Role and Responsibilities

As the Director of Research, Baljinder’s primary role is to help clients meet their market research needs and achieve their marketing goals. He fosters an environment of fun and growth for his colleagues and contributes to the firm’s overall growth and success. His work involves guiding clients through the intricacies of market research, ensuring that their strategies are informed by actionable insights.

Favourite Part of Working at DPR

Baljinder cherishes the collaborative spirit at DPR. He enjoys working with his colleagues to successfully complete projects and deliver meaningful, actionable results to clients. One of his greatest joys is receiving positive feedback from clients on a job well done, validating the team’s hard work and dedication.

Most Meaningful Accomplishment

For Baljinder, the most gratifying moments come when clients return to work with the DPR team, a testament to the quality of their work. He takes pride in coaching and motivating his team to continually find better solutions, contributing to client success, and building strong, lasting relationships. Being part of a team that consistently delivers and grows together is what makes his role at DPR truly fulfilling.

Want to learn more about how Baljinder and the team at Decision Point Research can help you achieve your market research goals? Contact us today to discover how our expertise can provide you with actionable insights and drive your business success.

We're Trusted By Teams Just Like Yours

  • 10K+ Customers Worldwide
  • 5 Star Reviews

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency


Tailored Insights Meet Global Expertise

Choosing Decision Point means working with a partner that offers custom insight with a global perspective - fast. Our approach blends an understanding of the local and the diverse, so you get a comprehensive and detailed view of your market.
Get Data Fast

Get Data Fast

Access National & International Markets

Access National & International Markets

Conduct Research In Any Language

Conduct Research In Any Language

Customize To Your Needs

Customize To Your Needs

Sign Up For Our For The Latest Insights

Canadian Office

US Office