The Decision Point Research team recently journeyed to Nunavut, aiming to foster genuine connections with Indigenous communities. Over eight days, they immersed themselves in the local culture, gained insight into the unique communication challenges faced in remote areas, and explored innovative ways to bridge gaps between communities and research. This visit was a step toward understanding the nuances of a region often underserved in market research recruitment.
Engaging with the Heart of the Community
Building Relationships Beyond Data
Our time in Nunavut was centered on relationship-building. Staying in a traditional-style home, and visiting community centers allowed the team to connect with the community on a personal level. Even small gestures, like sharing homemade biscotti and salami, created meaningful bonds. These experiences underscored how Indigenous market research requires more than just data collection—it demands trust, respect, and understanding.
Unique Recruitment Challenges
In communities where limited internet access and small data plans are the norm, conventional online recruitment methods often fail. Our team adapted by using in-person tactics, such as setting up a table at Arctic College and purchasing homemade bannock from local sellers to foster goodwill and engagement.
As Michael Stancati of Decision Point Research reflected:
“Visiting Nunavut was such an eye-opening experience. It showed us how important it is to build real, personal connections with the community. It wasn’t just about recruitment—it was about meeting people where they are, understanding their challenges, and finding ways to connect that truly mattered. It really reinforced how much more meaningful in-person efforts can be in places where digital outreach just doesn’t reach.”
Why Decision Point Research Stands Out
Decision Point Research excels in offering highly personalized, culturally sensitive research services that cater to unique client needs. With multilingual capabilities, regulatory compliance expertise, and a commitment to reaching underserved populations, Decision Point continues to differentiate itself in Indigenous market research.
Decision Point Research is committed to fostering meaningful connections with Indigenous communities across Canada. By combining culturally sensitive approaches with tailored recruitment strategies, Decision Point helps businesses collaborate respectfully and effectively to achieve research goals.
Reach out to us today to explore how we can support your efforts in a way that honours the unique needs and voices of these communities.
10K+ Customers Worldwide
Or call us at 