Gathering market research in the northern areas of Canada can be a challenging process. While most studies will be looking for people in the capital cities of Yellowknife, Whitehorse, and Iqaluit, some studies also require good representation across the different...
Many companies looking to return to “normal” are considering returning to in-person focus groups to obtain consumer insight. In-person focus groups like those offered with Decision Point Research offer the benefits of seeing participants’ responses in person. ...
New product development is a process that companies use to bring new products or services to market. It can be a complex and costly undertaking, so it’s important to do your homework and gather as much information as possible before taking the plunge. One of the...
According to the 2016 census, the Indigenous population in Canada was roughly 1.67 million. Trends indicate that the Indigenous population is projected to grow faster than non-indigenous populations over the next 20 years. Indigenous peoples and communities are an...
Organizations have to deal with time and budgetary constraints when conducting market research. This means it is nearly impossible to survey everyone they want to target for their research. These organizations often require market research firms to carry out...
