Decision Point Blog: Research That Works
Conducting Intercept Interviews During a Pandemic
Intercept interviews are designed to conduct surveys with consumers on-site and are a great way to gain immediate marketing data. However, during the COVID-19 pandemic, clients and consumers have both been hesitant to use intercept interviews for market research.
Conducting Market Research with Children
When conducting market research, it is crucial to consider that children are still developing and need to be treated differently than adults.
Why Market Research Is Important During COVID-19
The COVID-19 pandemic has disrupted economies, businesses, governments, and our health. Now more than ever, organizations need to stay close to their customers and adapt to their changing needs. With market research, organizations can adjust to new trends and capitalize on opportunities.