Decision Point Blog: Research That Works

Intercept interviews are designed to conduct surveys with consumers on-site and are a great way to gain immediate marketing data. However, during the COVID-19 pandemic, clients and consumers have both been hesitant to use intercept interviews for market research.

When conducting market research, it is crucial to consider that children are still developing and need to be treated differently than adults.

The COVID-19 pandemic has disrupted economies, businesses, governments, and our health. Now more than ever, organizations need to stay close to their customers and adapt to their changing needs. With market research, organizations can adjust to new trends and capitalize on opportunities.