Call: Decision Point Blog: Research That Works
Using Online Focus Groups to Push Your Business Forward
Many companies looking to return to “normal” are considering returning to in-person focus groups to obtain consumer insight. In-person focus groups like those offered with Decision Point Research offer the benefits of seeing participants’ responses in person. ...
How to Use Market Research in New Product Development
New product development is a process that companies use to bring new products or services to market. It can be a complex and costly undertaking, so it's important to do your homework and gather as much information as possible before taking the plunge. One of the most...
Recruiting Indigenous Participants for Market Research
According to the 2016 census, the Indigenous population in Canada was roughly 1.67 million. Trends indicate that the Indigenous population is projected to grow faster than non-indigenous populations over the next 20 years.
