Decision Point Blog: Research That Works

Check out Our New Case Study: How We Helped a Multinational Bank Reach New Canadians
At Decision Point, we help organizations gain valuable insights about their target audiences every day. Using our proprietary ethnic panel, we are able to tap into the growing and influential population of new immigrants to Canada. Check out our latest case study...

Is Your Market Research Inclusive? Why It Matters More Than Ever
The ethnic population in Canada continues to grow steadily, along with their influence. To get a comprehensive picture of the Canadian market, it’s important to gain a deeper understanding of their opinions, attitudes, and behaviors. Because ethnic Canadians are a...

New Canadians are Giving Back in a Big Way
The Angus Reid Institute recently released findings from its study on the charitable giving habits of newer Canadians, and Decision Point was pleased to provide data from our proprietary ethnic panel. About the Study The study focused on a sample of first- and...