Call: Decision Point Blog: Research That Works
Recruiting for Market Research: Is Your Sample Representative?
Recruiting is at the very heart of good market research—it’s crucial to gaining the insights you need. You may be asking the right questions, but if you’re not asking the right people, how useful are the answers? Here are some tips to make sure you’re recruiting the...
It’s Official—Decision Point Research Has Moved to Its New Home!
We’re excited to share the news that our Toronto office has moved to 164 Eglinton Avenue East. Our new office is even more conveniently located, just east of Yonge on Eglinton, and fully equipped with a focus group facility. Our new location will enable us to continue...
Check out Our New Case Study: How We Helped a Multinational Bank Reach New Canadians
At Decision Point, we help organizations gain valuable insights about their target audiences every day. Using our proprietary ethnic panel, we are able to tap into the growing and influential population of new immigrants to Canada. Check out our latest case study...
