At Decision Point Research, we specialize in accessing and engaging niche audiences for detailed and insightful market research. Our tailored approach ensures that even the most specific community insights are within reach for our clients. The Situation Our client...
In the dynamic and challenging world of healthcare research, the need for precise and targeted participant recruitment is paramount. Recently, Decision Point undertook a particularly demanding project, demonstrating our specialized ability in this arena. Our client, a...
Decision Point had the unique opportunity to assist a client in conducting extensive taste tests for a range of new food products. From spicy condiments and sweet confectionaries to fresh local produce, the goal was to garner authentic feedback from a select group of...
The Gen Z demographic is notoriously difficult to reach for market researchers due to their general disinterest in participating in studies and limited availability due to work or school. In a recent case study, our client approached us seeking to conduct...
At Decision Point Research, we are proud of our ability to conduct market research from difficult-to-reach audiences. Whether our client is looking for insight into a small population of people, or a hard-to-access community, we make sure that we’re able to provide...