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Indigenous Panel Case Study: Vaccine Awareness in the Indigenous Community

Indigenous Panel Case Study: Vaccine Awareness in the Indigenous Community

At Decision Point Research, we specialize in accessing and engaging niche audiences for detailed and insightful market research. Our tailored approach ensures that even the most specific community insights are within reach for our clients.

The Situation

Our client aimed to assess vaccination awareness within the Indigenous community across certain geographical areas. The goal was to understand the level of awareness and misinformation about both general and specific vaccinations. The challenge was to ensure a diverse representation, including individuals both aware and unaware of vaccination details, from various parts of the Indigenous community.

Challenges and Solutions

The primary challenge was recruiting a balanced mix of participants from this niche community in specified provinces. Our approach included:

Utilizing Existing Resources: We started with our proprietary panel and extended our reach through member referrals within the required locations.

Direct Engagement Strategies: To ensure we met the client’s specific demographic requirements, we employed email blasts targeted at potential participants to explain the study and initiate the participation process.

Strategic Communication Techniques: Recognizing the varying technology use in the community, especially among older demographics, we complemented our digital efforts with telephonic outreach to encourage participation.

Niche Targeting Through Data: We delved into our databases to pinpoint and engage the exact profiles needed, using a recruit-to-web methodology to streamline the process.


Our dedicated efforts led to a successful recruitment process, achieving a 100% completion rate for the study. This not only provided our client with the precise data needed but also ensured a comprehensive view of vaccination awareness within the targeted Indigenous communities.


This case study exemplifies how Decision Point Research effectively meets specialized research needs with precision and cultural sensitivity. For more insights on how we can assist your organization in understanding niche markets, please get in touch with us today.

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