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Healthcare Recruitment Case Study: Innovative Approaches in Rare Disease Research

Healthcare Recruitment Case Study: Innovative Approaches in Rare Disease Research

In the dynamic and challenging world of healthcare research, the need for precise and targeted participant recruitment is paramount. Recently, Decision Point undertook a particularly demanding project, demonstrating our specialized ability in this arena. Our client, a key player in the healthcare sector, required a detailed study involving patients suffering from a rare medical condition and physicians who specialize in treating this condition.

This case study highlights the intricate process of recruiting the right participants for in-depth, in-person interviews in Toronto and how we successfully navigated the complexities involved to deliver insightful results.

The Situation

Our client reached out with a unique recruitment request, looking for patients with a rare medical condition and physicians specializing in the condition for in-person interviews in Toronto. The interviews were open to patients in different stages of the disease and would require physicians to discuss about experience treating the condition and complete patient charts to assist in research.

Challenges Faced

Decision Point Research faced a unique challenge in recruiting patients and physicians for these interviews. The rarity of the condition in Canada presented significant difficulties in locating suitable participants. Additionally, the varying stages of the disease meant not all patients were physically or mentally able to participate in research studies. Scheduling in-person sessions with busy healthcare professionals added another layer of complexity.

Our Solutions

Decision Point employed several innovative strategies to address these challenges:

Targeted Recruitment: Utilized an extensive healthcare panel to identify both patients and healthcare professionals (HCPs) suitable for the study.

Engagement of Existing Participants: Leveraged a pool of individuals who had previously consented to participate in research studies, streamlining the recruitment process.

Caregiver Involvement: Collaborated with caregiver panels to refer patients with the required medical condition, ensuring a broader participant base.

Healthcare Network Utilization: Tapped into networks of doctors and nurses to reach difficult-to-find patients.

Support Group Collaboration: Worked with patient support groups and associations to facilitate healthcare studies and patient referrals.

Incentive Programs: Introduced additional incentives for patient caregivers to encourage participation in in-person sessions.

Accessible Facilities: Provided facilities tailored to the needs of participants requiring special assistance.

Confidentiality and Care: Ensured patient and doctor confidentiality, handling sensitive medical information with the utmost care.


Despite the low incidence of the condition and challenges in securing in-person attendance, the Decision Point Research team successfully delivered comprehensive research findings to the client’s satisfaction. The approach not only met the unique needs of the study but also underscored our capability to handle complex healthcare recruitment scenarios effectively.

If you’re in the healthcare industry and seeking insights into hard-to-reach patient groups, we invite you to explore how our team’s expertise in identifying niche populations can make us your top choice for these specialized projects. Contact us to discover how we can assist you.

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