Our team would like to wish you a very happy holiday season and thank you all for your continued support and trust through 2022. We hope that you spend this festive season with your loved ones, and are able to take some time to relax, enjoy some delicious food, and...
The automobile industry is vast, with numerous manufacturers and thousands of models, and can be extremely competitive. Potential customers can be faced with tens or even hundreds of different models to choose from. To best understand what your target audience is...
Gathering market research in the northern areas of Canada can be a challenging process. While most studies will be looking for people in the capital cities of Yellowknife, Whitehorse, and Iqaluit, some studies also require good representation across the different...
Many companies looking to return to “normal” are considering returning to in-person focus groups to obtain consumer insight. In-person focus groups like those offered with Decision Point Research offer the benefits of seeing participants’ responses in person. ...
New product development is a process that companies use to bring new products or services to market. It can be a complex and costly undertaking, so it’s important to do your homework and gather as much information as possible before taking the plunge. One of the...
