Call: Decision Point Blog: Research That Works
How Focus Groups Can Provide You with Valuable Insights
There are many ways to conduct market research, and each method can be useful depending on what kind of information you’re seeking. Focus groups involve moderated discussion in small groups of up to 10 people, and are a great way to learn the opinions and...
Are You Making These Common Market Research Mistakes?
Market research is an important step to understanding the thoughts and feelings of your target audience. Unfortunately, it’s easy to fall victim to several common mistakes when going about your research. Here are some of the most common pitfalls and how to avoid them....
5 Things to Look for in a Focus Group Facility
If you’re conducting market research that involves holding focus groups with your participants, you’ve probably shopped around for a few different facilities to host your study. How do you decide which Toronto focus group facility will best accommodate your unique...
