Intercept interviews are designed to conduct surveys with consumers on-site and are a great way to gain immediate marketing data. However, during the COVID-19 pandemic, clients and consumers have both been hesitant to use intercept interviews for market research....
Children can be insightful when it comes to market research. Unlike adults, children are less likely to censor their opinions, offering their unique perspectives. For brands, children are an essential target audience because they can influence purchases made by their...
The COVID-19 pandemic has disrupted economies, businesses, governments, and our health. Now more than ever, organizations need to stay close to their customers and adapt to their changing needs. With market research, organizations can adjust to new trends and...
The massive shift in global dynamics brought on by COVID-19 has affected life across the board. For businesses and organizations looking to gain insight into their target market, face-to-face focus groups are the less preferred focus group alternative. Online focus...
At Decision Point, we help organizations gain valuable insights about their target audiences every day. With our highly skilled interviewers, Decision Point is able to build rapport with participants and gain meaningful insights for our clients. Check out our latest...
Intercepts are a great way to collect marketing data from customers on-site to gain immediate, in-context feedback about your business or location. Trained interviewers select respondents by stopping them in a public place such as a grocery store or a shopping...
