The number of B2B companies looking to better understand how they should market their products and services to SMB owners and decision-makers in large companies has seen an increase post-lockdown. There are fundamental differences between the B2C and B2B markets, with...
Companies that seek to advance their brand and increase profitability should always discover new ways to reconnect with their customers. Never before has this been more important, as consumer trends have been impacted because of COVID-19. Companies should consider...
Intercept interviews are designed to conduct surveys with consumers on-site and are a great way to gain immediate marketing data. However, during the COVID-19 pandemic, clients and consumers have both been hesitant to use intercept interviews for market research....
Children can be insightful when it comes to market research. Unlike adults, children are less likely to censor their opinions, offering their unique perspectives. For brands, children are an essential target audience because they can influence purchases made by their...
The COVID-19 pandemic has disrupted economies, businesses, governments, and our health. Now more than ever, organizations need to stay close to their customers and adapt to their changing needs. With market research, organizations can adjust to new trends and...
The massive shift in global dynamics brought on by COVID-19 has affected life across the board. For businesses and organizations looking to gain insight into their target market, face-to-face focus groups are the less preferred focus group alternative. Online focus...
