In today’s market, marketers and brand leaders must understand LGBTQ2+ consumers – a diverse group with significant buying power. By gaining insight into the unique needs and preferences of this community through market research, businesses better serve...
It’s human nature to want to be seen and understood, and with the world becoming increasingly more diverse, businesses need to alter their brands to reflect this diversity. According to a Facebook Business report, 71% of people expect brands to promote inclusion and...
Canada and the US are thriving multicultural societies with their ethnic populations growing steadily in numbers and influence. This has led to organizations researching the lifestyle and spending habits of these groups so they can fine-tune their marketing and...
Recruiting is at the very heart of good market research—it’s crucial to gaining the insights you need. You may be asking the right questions, but if you’re not asking the right people, how useful are the answers? Here are some tips to make sure you’re recruiting the...
At Decision Point, we help organizations gain valuable insights about their target audiences every day. Using our proprietary ethnic panel, we are able to tap into the growing and influential population of new immigrants to Canada. Check out our latest case study...
The ethnic population in Canada continues to grow steadily, along with their influence. To get a comprehensive picture of the Canadian market, it’s important to gain a deeper understanding of their opinions, attitudes, and behaviors. Because ethnic Canadians are a...
