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Conducting Market Research with Children
Children can be insightful when it comes to market research. Unlike adults, children are less likely to censor their opinions, offering their unique perspectives. For...read more
Why Market Research Is Important During COVID-19
The COVID-19 pandemic has disrupted economies, businesses, governments, and our health. Now more than ever, organizations need to stay close to their customers and...read more
Online Focus Groups and Their Advantages
The massive shift in global dynamics brought on by COVID-19 has affected life across the board. For businesses and organizations looking to gain insight into...read more
Check out Our New Case Study: Gathering Detailed Data with Intercept Research
At Decision Point, we help organizations gain valuable insights about their target audiences every day. With our highly skilled interviewers, Decision Point is able to...read more
