Recruiting qualified pet owners across multiple variables, including pet type, life stage, feeding habits, and owner demographics, requires both precision and reach. When a global research firm needed to conduct pet industry market research in Canada, they faced a...
At Decision Point Research, we provide our clients with access to panels comprising business professionals, healthcare professionals, new immigrants, and more. Our clients can target B2C or B2B through our robust panels and gain valuable market research insights they...
Focus groups are key to understanding behaviour by obtaining detailed information on feelings, perceptions, and opinions. Putting together the right focus group can be challenging and requires participants to be screened extensively. Decision Point has a unique...
With extensive experience in the market research industry, Decision Point Research is adept at recruiting participants for highly-niche studies—even ones that were turned down by other suppliers due to low incidence. Read on to learn how we helped a global market...
At Decision Point, we help organizations gain valuable insights about their target audiences every day. With our proprietary ethnic panel, we are able to tap into the growing and influential population of new immigrants to Canada. Here’s how we helped a large...
