Case Study Snapshots

The Client:

Our client approached us to complete research studies with Gen Z participants between the ages of 18-25 to learn their opinions on a variety of different topics. The client wanted to see different backgrounds from within the age group, and varied careers, incomes, and family types.

The Study:

The Gen Z group is a particularly challenging demographic to reach in market research. Based on our experience, 18-25-year-olds are generally not keen on participating in research studies. Those who are willing are often in post-secondary school or entry-level work, which makes their availability for interviews and focus groups limited.

The Decision Point Advantage:

We relied on our large database of general population participants and pre-screened them to begin our search. Additionally, we ran targeted social media campaigns and reached out to older parents in our database to get referrals to any of their children who may be interested.

To read full case study, click here.

The Client:

Decision Point Research was recently reached out to by a client to complete one on one interviews regarding healthcare for seniors. This audience can sometimes be hard to reach because of technical challenges, but with the right outreach team and database, success is possible.

The Study:

We were approached by our client to complete discussions about healthcare with seniors over the age of 65. They were looking for people of multiple races and ethnicities from a variety of regions, with differing incomes, education levels, and health conditions.

The Decision Point Advantage:

• Decision Point Research has a strong database of seniors in the USA to begin with, and we used our networks to aid in finding participants. We contacted support groups, established connections in senior communities, asked for member referrals, and completed targeted ad campaigns to make sure we had an optimal number of contributors.

To read full case study, click here.

The Client:

Our client wanted respondents to test a new app ahead of the official launch to receive feedback and input from users and potential users, including users of their competitor app. The objective of the usability testing was to better understand how to make an online application system easier to use.

The Study:

The client requested participants from a variety of demographics that represented the regional statistics of Canada. They wanted to include participants with varying levels of tech-savvy, as well as those who require assistive technologies when conducting activities online such as screen readers and voice input tools.

The Decision Point Advantage:

• Our database covered most requested scenarios, but we used referrals to complete certain categories of the demographics.

To read full case study, click here.

The Client:

A Public Sector Employers Association.

The Study:

The client wished to create discussion groups responding to important issues in Indigenous communities.

The Decision Point Advantage:

• Decision Point Research used our current database of members to begin research. Our experience in conducting research in rural Canada allowed us to have specific knowledge to know how to find this niche group.

To read full case study, click here.

The Client:

An international logistics company seeking to conduct a 20-minute telephone survey with UK-based business owners regarding logistics processes related to their e-commerce offering.

The Study:

The survey targeted small to very large business owners in the United Kingdom who had e-commerce offerings and sold physical goods, shipping a minimum of 100 next day delivery parcels. The target audience was people with these businesses who had a deep knowledge of logistics as they were required to answer questions regarding how many parcels they sent, what companies they used, experience with customers, likeliness to use certain parcel services, and more.

Details

• Decision Point Research was able to complete the study with N=200 respondents with good distribution across small to very large businesses.
• The client approached us to do a second iteration of the study, targeting the same audience and topic but conducting in-depth telephone interviews.

The Decision Point Advantage:

• Ability to conduct large international CATI studies from a central location in Toronto and supplement with remote interviewers all over the world using native speakers
• Able to field low incidence high volume studies at competitive pricing
• Use multiple methodologies that benefit our clients in the short and long-term

To read full case study, click here.

The Client:

A Canadian human resources services and technology company seeking to measure the ongoing impact of COVID-19 on the mental health of the working population in the Western world.

The Study:

Decision Point Research collaborated with the client to create a monthly online survey that could be administered to a nationally representative sample in Canada, USA, Australia, and the United Kingdom. The survey features key questions that are asked each month, enabling month on month tracking of changes in mental health, as well as a new question each month where topical issues can be addressed.

Details

• The client has approached Decision Point Research to continue the study into next year.

The Decision Point Advantage:

• Able to recruit difficult-to-reach ethnic groups through our ethnic panel
• Can conduct research in all major languages
• Ability to conduct large panel studies

To read full case study, click here.

The Client:

A global information provider that measures market trends in Canadians. These trends are used to compile a purchase manager’s index using weighted panels.

The Study:

This project requires panel members to complete a short survey monthly. For their participation, members are rewarded with a free of charge copy of the monthly report generated from the surveys. The report valued highly by investors is generated by polling businesses that represent the makeup of the respective business sector. 

Details

• The team at Decision Point Research has recruited a specified number of new panel members every month to overcome the turnover from the previous survey period.

The Decision Point Advantage:

• Highly experienced moderators
• Ability to recruit low-incidence, niche target markets
• Use database for leads and referrals to reach out to a number of special interest groups

To read full case study, click here.

The Client:

A leading national public opinion research firm, on behalf of a Canadian University.

The Study:

The client wanted to conduct a focus group discussion with high school students and parents of high school students who were non-rejectors of post-secondary education. We were successful in recruiting 4 online focus groups (2 student groups and 2 parent groups) as per the specifications of the client. 

Details

• Focus groups were conducted with non-rejectors of university programs, with a focus on residents of rural towns in Northern Alberta. 

The Decision Point Advantage:

• Highly experienced moderators
• Ability to recruit low-incidence, niche target markets
• Use database for leads and referrals to reach out to a number of special interest groups

To read full case study, click here.

The Client:

A major grocery chain.

The Study:

We helped a major grocery store chain was looking to learn more about how they could use shopping behaviour data to help consumers make informed decisions during the shopping experience

Details

• Focus groups were conducted with the client’s customers.

The Decision Point Advantage:

• Highly experienced moderators
• Ability to recruit low-incidence, niche target markets
• Use database for leads and referrals to reach out to a number of special interest groups

To read full case study, click here.

The Client:

A global market research firm.

The Study:

We helped a global market research company learn about the beverage preferences of Canadians in five major cities.

Details

• 1,200 intercept interviews were conducted at various hypermarkets, supermarkets, convenience stores, and gas stations in Toronto, Montreal, Vancouver, Calgary, and Edmonton.

The Decision Point Advantage:

• Highly skilled, multilingual interviewers

• Ability to recruit niche target markets at competitive pricing

• Full service, from gaining permission to conduct research on the premises to analyzing data

To read full case study, click here.

The Client:

A rapidly-growing global market research and digital marketing solutions provider

The Study:

We helped a global market research and digital marketing solutions provider learn the opinions of Recreational Off-Highway Vehicles (ROV) owners in Texas and Tennessee.

Details

• Focus groups were conducted with 56 ROV owners in Texas and Tennessee

The Decision Point Advantage:

• Highly experienced moderators
• Ability to recruit low-incidence, niche target markets
• Use database for leads and referrals to reach out to a number of special interest groups

To read full case study, click here.

The Client:

National Restaurant Chain

The Study:

Using our ethnic panel, we interviewed customers and conducted a short survey to gain insights about the perception of the client’s brand among the targeted audience.

Details

• 1,000 surveys spread across 4 major cities – Toronto, Edmonton, Calgary, and Vancouver
• Respondents identified as purchasers of a specific product (25% incidence)

The Decision Point Advantage:

• Ability to conduct large national panel studies
• Able to field low incidence high volume studies at competitive pricing
• Use multiple methodologies that benefit our clients in the short and long-term

“We deeply appreciate your help. Without your thoughtful management, we couldn’t have run these studies so smoothly.”

Get in touch with us to learn more about our services.

The Client:

National Bank Chain

The Study:

Using our proprietary ethnic panel, Inclusive Insight, we sent out invitations to panel members who fit the study criteria. We provided the client with a sample of 500 new Canadians from our database to help the company better understand this important segment of the population.

Details:

• Two Studies were conducted
• The first study was recruitment of very new immigrants arriving in Canada within the last 1-2 years, with the objective of testing new creatives and allowing panelists to interact with the client’s website through usability testing.
• The second study was a panel where we tested creative ads catered to new immigrants and recorded participants’ opinions 

 The Decision Point Advantage:

• Able to recruit difficult-to-reach ethnic groups through our ethnic panel
• Can conduct research in all major languages
• Ability to conduct large panel studies

To read the full case study, click here.

The Client:

Company from Germany

The Study:

Using our telephone interviewing capabilities, we conducted a short survey of international customers.

Details

• 10,000 surveys spread across the USA, Canada, Norway, Sweden, Finland, South America, and Asia
• Respondents are aware of the yearly study

The Decision Point Advantage:

• Ability to conduct large international CATI studies from a central location in Toronto and supplement with remote interviewers all over the world using native speakers
• Able to field low incidence high volume studies at competitive pricing
• Use multiple methodologies that benefit our clients in the short and long-term

Learn more about our CATI Services.

The Client:

Telecommunications Organization in Canada

The Study:

This online study targeted Chinese, South Asians, and South-East Asians in Western Canada.

Details

• 2,000 participants
• Varying levels of acculturation including respondents that prefer to read and write in their native language

The Decision Point Advantage:

• Able to recruit difficult-to-reach ethnic groups through our ethnic panel
• Can conduct research in all major languages
• Ability to conduct large panel studies

Learn more about our Online Research Services.

The Client:

Insurance Company

The Study:

We conducted a qualitative research study targeting customers and non-customers.

Details

• 100 participants
• Decision Point handled recruitment, management, facility arrangements, moderation, and incentive delivery

The Decision Point Advantage:

• Highly experienced moderators
• Ability to scout the ideal facility and make all required arrangements
• Can recruit qualified respondents quickly and effectively

Learn more about our Recruitment Services.

The Client:

Large International Restaurant Chain

The Study:

Intercepted customers as they entered and left the restaurant chain across Canada, in both urban and rural locations.

Details

• 5,000 participants

The Decision Point Advantage:

• Use Computer-Assisted Personal Interviewing (CAPI) technology to attain best possible data
• Highly experienced intercept interviewers
• Ability to conduct large research project on a national scale

Learn more about our Intercepts Services.