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11.30.2017

National Restaurant Chain

National Restaurant Chain

The Study:

Using our ethnic panel, we interviewed customers and conducted a short survey to gain insights about the perception of the client’s brand among the targeted audience.

 

Details

  • 1,000 surveys spread across 4 major cities – Toronto, Edmonton, Calgary, and Vancouver
  • Respondents identified as purchasers of a specific product (25% incidence)

The Decision Point Advantage:

  • Ability to conduct large national panel studies
  • Able to field low incidence high volume studies at competitive pricing
  • Use multiple methodologies that benefit our clients in the short and long-term

“We deeply appreciate your help. Without your thoughtful management, we couldn’t have run these studies so smoothly.”

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Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

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Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

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Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency

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