Many companies looking to return to “normal” are considering returning to in-person focus groups to obtain consumer insight. In-person focus groups like those offered with Decision Point Research offer the benefits of seeing participants’ responses in person. ...
The massive shift in global dynamics brought on by COVID-19 has affected life across the board. For businesses and organizations looking to gain insight into their target market, face-to-face focus groups are the less preferred focus group alternative. Online focus...
There are many ways to conduct market research, and each method can be useful depending on what kind of information you’re seeking. Focus groups involve moderated discussion in small groups of up to 10 people, and are a great way to learn the opinions and...
If you’re conducting market research that involves holding focus groups with your participants, you’ve probably shopped around for a few different facilities to host your study. How do you decide which Toronto focus group facility will best accommodate your unique...