Sija is a result-driven data professional with over 16 years of experience in data management, analytics, and market research. Having played a key role in establishing Inclusive Insight, Decision Point Research’s proprietary database, Sija is responsible for nurturing the research members’ community through ongoing engagements and communication. She oversees sample management, survey programming and result analysis for qualitative research.
After completing her Bachelor’s in Engineering, Sija started her career as a software professional where she developed a passion for data. Fine-tuning her skills in data analytics, process improvement and market research, Sija completed her MBA (Marketing).
Prior to joining Decision Point Research in 2019, Sija worked as an Operations Program Manager for 7 years, where she gained extensive knowledge in project management, CRM systems and client relationship management.
Sija loves travelling to new places, trying out different cuisines and experiencing local cultures.