Data-driven insights that make a difference.
Your Trusted Market Research Partner
Decision Point is a Toronto-based market research company empowering market research firms and businesses worldwide by unveiling insights into specialized targets that others simply can’t access. Our data helps you forge meaningful connections with your audience, no matter how hard they are to reach.
Our expertise in reaching niche groups is supported by our databases with over half a million participants and our strong presence in the market research community. We’re dedicated to providing businesses with clear, actionable data that is accessible and easy to understand.
We’re also proud to be a member of several reputable organizations in the market research industry, including CRIC, ESOMAR, Insights Association, Greenbook, and more.
Why Choose Decision Point?
Get data fast: The strength of our large panels and call center allows us to launch quantitative jobs quickly, getting you results faster.
Access national and international markets: We offer full capabilities in Canada and the USA and are experienced in conducting research in Europe and beyond using native-speaking moderators.
Conduct research in any language: We are the only research company in Canada, and one of few worldwide, that can conduct market research in most languages of the world.
Reach niche population segments: Our recruiting expertise and large in-house databases help you conduct market research and speak to many difficult-to-reach, niche audiences, including new immigrants, healthcare employees, and more.
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Canada, USA, Europe and Beyond
We’re Trusted By Teams Just Like Yours
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Our Members And Associations
We are proud members of several associations and councils across Canada and the USA dedicated to providing high-quality market research for businesses. We are in full compliance with all relevant standards, including ESOMAR and the Canadian Research Insights Council (CRIC).