Your Trusted Market Research Partner - Serving Canada, USA, Europe And Other Countries

10.07.2024

Emerging Trends in Healthcare Market Research: Leveraging Diversity in Research Panels

Emerging Trends in Healthcare Market Research: Leveraging Diversity in Research Panels

In healthcare research, there is increasing recognition of the need for inclusive methodologies that encompass people from diverse socioeconomic backgrounds, as well as multicultural and multilingual populations. In response, healthcare organizations are turning to research panels that reflect the diversity of the populations they serve. By capturing a wider range of perspectives, healthcare providers can make more informed, data-driven decisions that ultimately improve care for all patients.

Why Diverse Panels Are Essential

Including multilingual populations in healthcare research is vital for developing policies and treatments that reflect the realities of diverse communities. For example, nearly 20% of the U.S. population speaks a language other than English at home, therefore, excluding these linguistic groups from research risks missing valuable insights into their unique healthcare experiences.

Multicultural panels further enrich research by capturing cultural factors—such as health behaviors and attitudes toward medical care—that can vary significantly across different communities. This approach enables healthcare organizations to tailor their strategies to better meet the needs of diverse patient populations.

Including people from diverse socioeconomic backgrounds is equally essential, as access to healthcare and the ability to navigate the system can vary widely. Research shows that individuals from lower socioeconomic groups often face more barriers to accessing care and experience worse health outcomes compared to those in higher income brackets. Without their perspectives, healthcare policies and treatments may fail to address the disparities that exist across socioeconomic lines.

Key Benefits of Using Diverse Research Panels

Healthcare providers that leverage diverse research panels gain several critical advantages:

  • Inclusive research helps healthcare providers create more effective treatment plans for diverse patient populations, especially underserved communities.
  • Diverse panels ensure that healthcare organizations meet inclusivity regulations while also improving the quality of the research.
  • Incorporating various cultural and linguistic perspectives reduces bias, making research findings more reliable and actionable.

Moving Toward a More Inclusive Future in Healthcare Research

Diverse panels provide healthcare organizations with the tools they need to understand the diverse experiences of patients, ensuring that care strategies are both equitable and effective.

At Decision Point Research, we specialize in providing culturally sensitive, scalable research solutions. We work with healthcare providers to ensure that their research is comprehensive and accurately reflects the populations they serve.

Ensure your research reflects the true diversity of patient experiences—partner with us to integrate diverse panels into your healthcare research.

We're Trusted By Teams Just Like Yours

  • 10K+ Customers Worldwide
  • 5 Star Reviews

Decision Point supports our qualitative and quantitative recruitment in Canada. Their ability to recruit large volumes of respondents in short periods of time make their service unique.

Consumer Packaging Research Company

Decision Point has supported our central location testing recruitment for a number of years with success. It’s their ability to be flexible with timelines and consistency with recruitment that sets them apart from other suppliers.

Agricultural Research Company

Decision Point has supported our organization with top quality CATI work and recruitment all across Canada. We were impressed by their attention to detail and ability to complete numerous political surveys over short periods of time.

Political Polling Company

Decision Point is our go-to partner for all multicultural research targeting acculturated and non-acculturated immigrants in North America. Our expectations have been exceeded not only with their reach but also the quality of the data we receive.

Multicultural Advertising Agency

WHY CHOOSE DECISION POINT?

Tailored Insights Meet Global Expertise

Choosing Decision Point means working with a partner that offers custom insight with a global perspective - fast. Our approach blends an understanding of the local and the diverse, so you get a comprehensive and detailed view of your market.
Get Data Fast

Get Data Fast

Access National & International Markets

Access National & International Markets

Conduct Research In Any Language

Conduct Research In Any Language

Customize To Your Needs

Customize To Your Needs

Sign Up For Our For The Latest Insights

Canadian Office

US Office