About Online Focus Groups
Online focus groups are an alternative to the traditional in-person focus group market research method, where participants join discussions hosted on digital platforms and discuss topics under a moderator’s guidance.
Decision Point Research is fully equipped to conduct online focus groups for qualitative and quantitative market research projects. We provide moderation in English, Punjabi, Hindi, Cantonese, Mandarin, Spanish, French, Korean, and Arabic. Our team of skilled researchers helps run the online focus group on your behalf through live video or recorded sessions with a moderator, respondents, and observers. We perform online focus groups on multiple platforms, including Zoom, Webex, Microsoft Teams, Recollective, and more.
We have experience in completing online focus groups for industries including:
- Healthcare
- Government
- Food and Beverage
- And More
Benefits of Decision Point’s Virtual Focus Groups
- Online focus groups are cost-effective for clients, as there’s no need for facility rental, parking costs, catering, or other amenities for participants.
- Participants can be from any location, allowing your research to expand in reach. Complete market research in any region or country at your preference.
- Virtual focus groups add flexibility to increase the number of participants in a study, as there’s no limitations due to physical space.
- Online focus group research increases access to hard-to-reach groups, like C-level executives, doctors, and more, as they are available to participate in a focus group from their
- home or office, as opposed to taking time off to respond in-person.
- Respondents participate in discussions from the comfort of their home; no need to travel to a central location. This leads to fewer last-minute dropouts or cancellations.
- Respondents are often more comfortable in their own space, which leads to more honest opinions and insight from the focus group.
Clients can listen in anonymously during the sessions without interrupting the group. We also offer early access to audio and video recordings of the sessions for client use.
What to Expect from Decision Point Focus Groups
Your market research requires the highest quality data possible. At Decision Point, we’ve created focus groups that help you get that comprehensive data with methods that work best for you.
Available Online and In-Person
Complete focus groups both online and in-person with Decision Point Research. Use our online services or visit our focus group facility to gather the most valuable information from participants.
Client Observation of Discussions
Group discussions can be shared with clients, with an observation area including a one-way mirror for in-person discussions and live streaming capabilities for both in-person and online sessions.
Multi-Language Moderation
Decision Point offers moderators with all our focus group services. Our standard moderators are bilingual in both English and French, and we do offer moderators who can conduct sessions in several different languages.
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