Call: Decision Point Blog: Research That Works
Why Conduct Intercept Research?
Intercepts are a great way to collect marketing data from customers on-site to gain immediate, in-context feedback about your business or location. Trained interviewers select respondents by stopping them in a public place such as a grocery store or a shopping...
How Focus Groups Can Provide You with Valuable Insights
There are many ways to conduct market research, and each method can be useful depending on what kind of information you’re seeking. Focus groups involve moderated discussion in small groups of up to 10 people, and are a great way to learn the opinions and...
Are You Making These Common Market Research Mistakes?
Market research is an important step to understanding the thoughts and feelings of your target audience. Unfortunately, it’s easy to fall victim to several common mistakes when going about your research. Here are some of the most common pitfalls and how to avoid them....
