Call: Decision Point Blog: Research That Works
The Advantages of Online Focus Groups
The massive shift in global dynamics brought on by COVID-19 has affected life across the board. For businesses and organizations looking to gain insight into their target market, face-to-face focus groups are the less preferred option.
Happy Holidays from The Team at Decision Point Research!
The team at Decision Point Research wants to wish you a very Happy Holidays! The past year was difficult and while challenges still exist, we are optimistic about the future. We hope this holiday season you spend time with loved ones (even if it’s virtually),...
The Importance of Recruiting Multicultural Research Participants
Canada and the US are thriving multicultural societies with their ethnic populations growing steadily in numbers and influence. This has led to organizations researching the lifestyle and spending habits of these groups so they can fine-tune their marketing and...
