Decision Point Blog: Research That Works

Conducting Market Research with Children
When conducting market research, it is crucial to consider that children are still developing and need to be treated differently than adults.

Why Market Research Is Important During COVID-19
The COVID-19 pandemic has disrupted economies, businesses, governments, and our health. Now more than ever, organizations need to stay close to their customers and adapt to their changing needs. With market research, organizations can adjust to new trends and capitalize on opportunities.

The Advantages of Online Focus Groups
The massive shift in global dynamics brought on by COVID-19 has affected life across the board. For businesses and organizations looking to gain insight into their target market, face-to-face focus groups are the less preferred option.