Decision Point Blog: Research That Works

The number of B2B companies looking to understand better how they should market their products and services to SMB owners and decision-makers in large companies has seen an increase post-lockdown.

Companies that seek to advance their brand and increase profitability should always discover new ways to reconnect with their customers. Never before has this been more important, as consumer trends have been impacted because of COVID-19.

Intercept interviews are designed to conduct surveys with consumers on-site and are a great way to gain immediate marketing data. However, during the COVID-19 pandemic, clients and consumers have both been hesitant to use intercept interviews for market research.