Decision Point Blog: Research That Works

Is Your Market Research Inclusive? Why It Matters More Than Ever
The ethnic population in Canada continues to grow steadily, along with their influence. To get a comprehensive picture of the Canadian market, it’s important to gain a deeper understanding of their opinions, attitudes, and behaviors. Because ethnic Canadians are a...

New Canadians are Giving Back in a Big Way
The Angus Reid Institute recently released findings from its study on the charitable giving habits of newer Canadians, and Decision Point was pleased to provide data from our proprietary ethnic panel. About the Study The study focused on a sample of first- and...

Happy Holidays from Decision Point!
Joyeuses fêtes! Felices fiestas! Jie Ri Yu Kuai!
However you celebrate, all of us at Decision Point wish you a happy holiday season and all the best in the New Year.