Decision Point Blog: Research That Works

How to Ensure You’re Recruiting the Right Study Participants
Recruiting is at the very heart of good market research—it’s crucial to gaining the insights you need. You may be asking the right questions, but if you’re not asking the right people, how useful are the answers? Recruiting is used to find participants for all kinds...

Recruiting for Market Research: Is Your Sample Representative?
Recruiting is at the very heart of good market research—it’s crucial to gaining the insights you need. You may be asking the right questions, but if you’re not asking the right people, how useful are the answers? Here are some tips to make sure you’re recruiting the...

It’s Official—Decision Point Research Has Moved to Its New Home!
We’re excited to share the news that our Toronto office has moved to 164 Eglinton Avenue East. Our new office is even more conveniently located, just east of Yonge on Eglinton, and fully equipped with a focus group facility. Our new location will enable us to continue...