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The Importance of DEI in Market Research
It’s human nature to want to be seen and understood, and with the world becoming increasingly more diverse, businesses need to alter their brands to reflect this...read more
The Importance of Recruiting Multicultural Research Participants
Canada and the US are thriving multicultural societies with their ethnic populations growing steadily in numbers and influence. This has led to organizations...read more
Recruiting for Market Research: Is Your Sample Representative?
Recruiting is at the very heart of good market research—it’s crucial to gaining the insights you need. You may be asking the right questions, but if you’re not asking...read more
Check out Our New Case Study: How We Helped a Multinational Bank Reach New Canadians
At Decision Point, we help organizations gain valuable insights about their target audiences every day. Using our proprietary ethnic panel, we are able to tap into the...read more
