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Category : Multicultural Research

The Importance of Recruiting Multicultural Research Participants

The Importance of Recruiting Multicultural Research Participants

by Anton Nicolaides | Oct 5, 2020

Canada and the US are thriving multicultural societies with their ethnic populations growing steadily in numbers and influence. This has led to organizations...

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Recruiting for Market Research: Is Your Sample Representative?

Recruiting for Market Research: Is Your Sample Representative?

by Anton Nicolaides | Jul 30, 2018

Recruiting is at the very heart of good market research—it’s crucial to gaining the insights you need. You may be asking the right questions, but if you’re not asking...

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Check out Our New Case Study: How We Helped a Multinational Bank Reach New Canadians

Check out Our New Case Study: How We Helped a Multinational Bank Reach New Canadians

by Anton Nicolaides | May 16, 2018

At Decision Point, we help organizations gain valuable insights about their target audiences every day. Using our proprietary ethnic panel, we are able to tap into the...

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Is Your Market Research Inclusive? Why It Matters More Than Ever

Is Your Market Research Inclusive? Why It Matters More Than Ever

by Anton Nicolaides | Apr 11, 2018

The ethnic population in Canada continues to grow steadily, along with their influence. To get a comprehensive picture of the Canadian market, it’s important to gain a...

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New Canadians are Giving Back in a Big Way

New Canadians are Giving Back in a Big Way

by Anton Nicolaides | Mar 13, 2018

The Angus Reid Institute recently released findings from its study on the charitable giving habits of newer Canadians, and Decision Point was pleased to provide data...

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