The Gen Z demographic is notoriously difficult to reach for market researchers due to their general disinterest in participating in studies and limited availability due...read more
At Decision Point Research, we are proud of our ability to conduct market research from difficult-to-reach audiences. Whether our client is looking for insight into a...read more
Decision Point Research has extensive experience in the market research industry and during the COVID-19 pandemic has been conducting online surveys for several...read more
At Decision Point Research, we provide our clients with access to panels comprising business professionals, healthcare professionals, new immigrants, and more. Our...read more
Focus groups are key to understanding behaviour by obtaining detailed information on feelings, perceptions, and opinions. Putting together the right focus group can be...read more
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