With extensive experience in the market research industry, Decision Point Research is adept at recruiting participants for large studies and gaining detailed insights through intercept research. Read on to learn how we helped a global market research company gather...
Focus groups are essential for understanding how consumers behave and what they are looking for. However, putting together the right focus group is a difficult task and requires extensive screening of participants. At Decision Point we are aware of this challenge and...
The Study: Intercepted customers as they entered and left the restaurant chain across Canada, in both urban and rural locations. Details 5,000 participants The Decision Point Advantage: Use Computer-Assisted Personal Interviewing (CAPI) technology to attain...
